Because men have the option to opt out of the online beauty pageant. On- and offline, men can market themselves with their work. A hot guy is always a plus, but appearance is not fundamental to a man's brand the way that a woman's so often is. Any action a woman takes to promote herself will be defined by her appearance. Even with women whose brands isn't built on their appearance, like Hillary Clinton , are subjected to constant assessment of their appearance.
What we see with GPOY then, is an unsettlingly precocious awareness of gender politics. Clay Shirky might argue that women don't know how to promote themselves, but I argue that women do know how. They've learned to play by the rules the Internet has set out for women, and they promote themselves with fervor. Hence, GPOY. The image-based culture of the Internet makes it very easy to look for validation online, and to attempt to get it, despite the risks to one's self-esteem in the process.
But girls' identities are so pigeonholed by their appearances that empowerment and objectification are two sides of the same coin.
Ultimately the only woman who could tell you whether or not she's being taken advantage of is the subject of the photo in question — girls who are no doubt intelligent, but are also, at times, several years below the age of consent. It reaches out to others who are similarly looking for a safe space to share their vulnerabilities, and also puts the user on a platform to be judged by the crowd. So I contend that women are promoting themselves, vigorously, in the modes that are socially acceptable to them, that speak to their own insecurities and dictate their roles of what women are allowed to be on the Internet.
The problem is, the old rules of the Internet still stand. Sonia Saraiya is an independent writer and editor based in Brooklyn, NY. All rights reserved. Privacy Policy. Trending Now Top Ten most popular slang look ups today. Other terms relating to 'gratuitous':. Gratuitous Picture Of Yourself. Other terms relating to 'picture':. Age, Sex, Location, Picture? Graphics Interchange Format - Picture Format. Cat picture with silly caption. Motion Picture Assosciation of America.
Head and shoulders picture. No Picture, No Talk. Post A Picture. Picture Comment For Picture Comment. Picture For Proof. Picture Partner In Crime.
Self Cam picture. The photo or GIF communicates the message. When a photo or GIF is so relatable that it could be used to symbolize you or your life in any way, then it's appropriate to include GPOY in the caption. Example 1.
A picture of a sad-looking dog or cat with the caption GPOY. This lets people know you share the feeling in the photo. Example 2. As an alternative, you could snap a photo of yourself looking sad and then tag it with GPOY. Posting a gratuitous photo on Wednesdays was a weekly ritual for several Tumblr users.
By , the W had been quietly phased out, so users could post on any day of the week. With Tumblr's explosive growth, the popularity of GPOY memes spread rapidly within the Tumblr community, where it is most often used by the younger crowd.
Tumblr enthusiasts use it to describe other memes, photos, webcomics, GIFs, drawings, or anything else visual. Despite its popularity, the acronym is one of those rare ones that remain popular within one social media community and is seldom seen anywhere else online. Actively scan device characteristics for identification. Use precise geolocation data.
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