These can be useful to see where your space might be within the at least the perceived customer adoption phase. A lot of time, effort, and collective knowledge goes into creating these reports. Do not expect them for free.
However, even the summary outlines can be helpful. To get a sense of the breadth of research and to find specific categories, reports or analysts, you can find:. Whether you believe analysts are knowledgeable or not, many others customers, partners, acquirers do believe, listen, and give credence to what analysts say.
Startups have limited resources; thus, resource leverage is key. Analysts talk to many companies customers and vendors , so speaking to one analyst can be like speaking to many target companies at once. Consequently, analysts can be a powerful amplifier for both gaining insights and amplifying awareness. A nalysts make money from their expertise, usually by selling published research or by selling their time via advising and consulting.
Experience is a huge factor in building up their base, but they also need to stay current. Of course, analysts have limited time; plus, their time is money, so they cannot take every briefing request.
However, if your space is relevant to the specific analyst s , or if your approach and traction is unique or interesting enough, then the analyst is likely to accept your briefing request.
The best way to find the right analyst is to find analysts that write about your space. There are lots of great smaller analyst firms, even analysts operating individually. Find relevant reports, e. Open the report summaries and note down the analysts who authored the reports, e. Make sure to build a comprehensive list of analysts by exploring reports by different dimensions e. Now that you have identified the expert analysts in your field, you are ready to request a vendor briefing.
You start the process by requesting a briefing. Each analyst or firm will have its own process. For big firms like Gartner or Forrester, you either send an email to a specific briefing request address or simply complete an online form. For example, here the request forms for Gartner and Forrester:. They are not obligated to meet with you, so your request must pique their interest.
Do not make your briefing request too salesy; although, it is fine to simply say that you would like to introduce your company. However, you need to rise above all the other companies that want to introduce themselves. Event Navigation How can you use Gartner and the other analyst firms to grow your sales pipeline? Are you ready for recorded video briefings and demos? View Event. Email Notifications. The act or an instance of giving instructions or preparatory information to someone.
A meeting at which such information is presented. The information conveyed at such a meeting. Published by Houghton Mifflin Company. All rights reserved. Think about the etymology of the word. A deck with 50 slides is not suitable for a briefing, or a one hour conversation. If you want to pay an analyst to help you with focus, then by all means come along with a hundred charts. But if its value you want, and some time to gain insights from the analysts knowledge of the market, its players and dynamics, then keep your slide deck short.
Leave 10 minutes of time, by keeping your deck to a manageable 15 or so slides, and you will probably get three or four times the value out of the interaction. It is a stated RedMonk goal that any vendor that spends an hour on the phone with us will come away with at least one key, actionable, insight. Thank you for submitting the enquiry! We will be in touch.
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